Happiness
Matteo Salvini was one of the first Italian politicians to understand the importance of the use of social networks. He began to tell about his daily activities, conveying his messages with great naturalness. Salvini on social networks always appears instinctive and spontaneous, able to be in tune with the prevailing moods of a substantial part of users on the network. This ability to position itself on the "right" and majority side of public opinion is due to its digital communication team led by spin doctor Luca Morisi. Based on cutting-edge software for micro-targeting and big data analysis, it has given Matteo Salvini a considerable media advantage that he has been able to exploit thanks also to his ability to live on social networks and to know how to relate to ordinary people who every day they share and comment on his posts. Salvini wants to be the common man par excellence and wants to show how happy he is to be. Happiness for Salvini is a trophy to flaunt. I felt the need to tell virtual happiness through a visual analysis of the main positive signs that emerge in the digital universe of Matteo. I used the cropping tool very freely on the visual material that I come across every day surfing the net to accentuate the separation from the context.
